Global Market Trends for Sheep Meat

For most business-people, understanding the Market Place and Customer Wants, Needs and Drivers is a mystery that’s hard to figure out.

The language we use for Pillar 2 in the ABDI 12-Pillars of Business Best Practice (we cover that in Webinar 1) is:

• Identifying ‘who’s the customer’?
• What does Your Customer Want (in terms of product, cost, delivery, quality and so on).
• What does your Customer Need (this could be different to what they want).
• What’s going on in the Market Place?

This could be stronger focus on price during a recession; or some customers are still willing to pay top $ if they have a very high-quality product (that’s clean, green and sustainable).

We’ll be discussing results of the Market Research ABDI undertook for the sheep meat sector late last year.

We’ll also be reporting on some Global and Australian Sheep Meat Market Trends heading towards 2023.

To find out more about Your Sheep Meat Market-Place; please register below.