This webinar focusses on one of the most foundational elements of a high performing, best practice business – understanding your markets and customers.

We’ll focus on how to maximise your competitive advantage with the idea that “your Market Place must define your Product – not the other way around.”

This approach can assist in identifying a range of opportunities, such as branded beef, organic beef, grass fed beef to discerning international customers, and so on.

Presenters Gordon Stone and Mark McNamee explore the importance of engaging your customers, and the positive impact this can have your beef business.

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